Preston Car Hire Privacy Policy

Data Collection Overview

We gather and manage various types of personal data.

How We Utilize Your Data

We collect your personal data for key functions.

• Service Provision in Preston:
  • We manage your vehicle rental bookings and agreements efficiently. This includes verifying your identity to meet our rental standards and facilitating the smooth collection and return of your vehicle. Additionally, we handle all payment processes, including deposits and any applicable charges, ensuring a straightforward experience for our customers in Preston.
• Customer Engagement (Legitimate Interest/Contract Fulfillment):
  • We send booking confirmations and essential rental updates. We address your inquiries and offer customer support. We inform you of any service or policy changes.
• Marketing Preferences in Preston:
  • Sending promotional offers, newsletters, and service updates where you have consented or where we have a legitimate interest. You can opt-out at any time.
• Enhancing Services through Legitimate Interests in Preston:
  • Evaluating website interactions to enhance user satisfaction and functionality. Conducting assessments to refine our vehicle offerings and customer services.
• Legal Obligations and Compliance in Preston:
  • Adhering to Preston's legal and tax obligations. Safeguarding against fraud while maintaining service integrity. Addressing disputes and upholding our terms of service.

3. Data Sharing Practices

Sharing Your Information

• Local Service Providers in Preston: Third-party service providers, including payment processors and IT support, assist us in delivering quality services while ensuring your data remains secure under contract obligations.

We do not share your personal information with third parties.

Data Protection Standards

We utilize suitable technical and organizational safeguards to protect your personal data from unauthorized access, modification, disclosure, or destruction. Our measures include encryption, access controls, secure servers, and routine security evaluations. Nevertheless, no method of internet transmission or electronic storage can guarantee absolute security.

Data Storage Policies

We retain your personal information only for the duration necessary to achieve the purposes for which it was collected, including compliance with legal, accounting, and reporting obligations. The specific retention periods depend on the nature of the information and the context in which it is processed.

Your Rights in Preston

Your Rights Under UK Data Protection Law

• Accessing Your Personal Information: Obtain a copy of your personal information on file.

To exercise your rights, please reach out to us below.

Cookies and Tracking Practices

Our website utilizes cookies and similar technologies to improve your experience while browsing, assess site traffic, and tailor content to your preferences. You can adjust your cookie settings directly through your web browser to manage how we collect and use this data.

8. Updates to Policy

We may periodically revise this Privacy Policy to align with changes in our practices or legal standards. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend regularly reviewing this policy to stay informed about how we manage your information.

Contact Us

For inquiries regarding our Privacy Policy, please reach out to us.